×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ARTZT'S ODYSSEY (TABLE)

Published on .

1953: Joined Procter & Gamble Co. as staff assistant in sales training.

1955: Became brand manager for detergent.

1965: Became advertising manager, paper products.

1968: Named manager of Food Product Division; became the division's VP the following year.

1970: Named VP-group executive for food products, coffee and, later, toilet goods.

1975: Named to head European operations as group VP.

1984: Became president of P&G International.

1990: Named chairman-CEO.

Three top P&G executives, all under 50 years old, quit. Company insiders blame conflict with Mr. Artzt.

June 1992: P&G moves to an everyday low pricing strategy.

Source: Ad Age, news reports

In this article:
Most Popular