ARTZT'S ODYSSEY (TABLE)

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1953: Joined Procter & Gamble Co. as staff assistant in sales training.

1955: Became brand manager for detergent.

1965: Became advertising manager, paper products.

1968: Named manager of Food Product Division; became the division's VP the following year.

1970: Named VP-group executive for food products, coffee and, later, toilet goods.

1975: Named to head European operations as group VP.

1984: Became president of P&G International.

1990: Named chairman-CEO.

Three top P&G executives, all under 50 years old, quit. Company insiders blame conflict with Mr. Artzt.

June 1992: P&G moves to an everyday low pricing strategy.

Source: Ad Age, news reports

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