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Asian-American data offered

Published on .

Lee Liu & Tong Advertising, a New York-based agency specializing in theAsian-American market, released "Asian Media Planning Source," a 120-pagereference book believed to be the first comprehensive book on Asian-Americanmedia. It lists more than 340 publications nationwide serving the six majorAsian-American communities: Chinese, Japanese, Korean, Vietnamese, Indian andFilipino. In December, the agency plans to release another volume on electronicmedia reaching the Asian-American market.

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