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New Asian channel for NBC

Published on .

NBC Asia has launched a new channel, an English-language entertainment and information service called NBC. Distribution of the encrypted network will be via STAR TV on satellite. Programming will not initially include sitcoms or dramas, but will include "Today," "NBC Nightly News," "Dateline International" and "The Tonight Show." Initial advertisers include Anheuser-Busch, General Electric, IBM, AT&T and British Airways.

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