Asian Home Shopping Network targets US marketers

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HONG KONG -- The Sydney-based Television Shopping Network (TVSN) has expanded its regional Asian operation with a new office in San Francisco.

The aim of the network's first U.S. base is to offer American companies a relatively inexpensive way into Asia.

The 24-hour electronic retailer plans to work with U.S.-based marketers to develop advertising and sponsorship opportunities aimed at TVSN's customer base in 46 Asian countries, including China, Indonesia, Singapore and Japan.

"TVSN is a powerful new marketing and distribution platform for large and small manufacturers and designers to reach Asia," says TVSN President and Chief Executive Officer Bill Schereck. "Advertising and selling products via TVSN is a fraction of what it costs to set up a traditional retail distribution network in the region."

Schereck claims the one-year-old TVSN has changed the way people in Asia shop. "Our themed programs let marketers explain in detail the benefits of their brands and sell directly to millions of people in their own homes, in their own languages," he says.

TVSN is available in English, Mandarin, Japanese and Bahasa Indonesian.

Copyright September 1997, Crain Communications Inc.

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