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Aspen Marketing buys online promo group

Published on .

Aspen Marketing Group, Los Angeles, acquired B-12, New York, a promotions agency specializing in Internet marketing. Terms were not disclosed. B-12 focuses on creating consumer programs for e-commerce brands and also offers companies turnkey programs for online promos, such as sweepstakes and referral programs. B-12 offers Aspen a presence in the New York market.

Copyright January 2000, Crain Communications Inc.

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