Assaulting the Boss|
Client: AirTran Airways
Brand: AirTran Airways
Title: "Fired/Last Minute"
Agency: Cramer-Krasselt, Chicago
Which is the best airline to use if you need to make a quick trip to assault your boss who's at a distant company meeting? Well, AirTran, of course.
Client: Coca-Cola Co.
Brand: Vanilla Coke
Agency: Martin Agency
Demonstrating how the mob might approach celebrity endorsement negotiations, a Coke kingpin makes American Idol judge Simon Cowell an offer he can't refuse.
Client: Shell Oil Products U.S. Automotive
Brand: Quaker State Motor Oil
Agency: Tucker Partnership, New York
"Listen up, lugnuts," says this spot's motorhead huckster as he demonstrates his peculiar approach to reducing piston friction in a machine shop.
Client: Transitions Optical
Brand: Optic products
Title: "Future 877"
Agency: Saatchi & Saatchi, New York
Commercial or sci-fi flick? For a while it could be either. But then, what better way to hype the high-tech nature of your self-adjusting eyeglass lenses?
WEEK'S MOST REMEMBERED SPOT|
Title: "My Beauty"
Agency: Leo Burnett USA, Chicago
This homespun scene set in a local diner hit the mark with its national audience. This spot received the highest consumer recall score for the period of Feb. 17 to March 2 in the bi-weekly Intermedia Advertising Group survey.
Brand: Centrino wireless
Title: "Moving Day"
Agency: Euro RSCG MVBMS Partners, New York
Replace all the wires with radio waves and what do you get? Poolside computing with Intel's Centrino system. It's just one of the scenes this spot uses to make its wireless point.
Client: Bank One
Brand: Disney Visa Card
Title: "Little Reminders"
Agency: Gardner-Nelson Project, New York
Rather than "Little Reminders," the title of this spot could well be "Bugging You." It encourages children to irritate their parents to spend more money using a special Visa card that generates rewards redeemable at Disney theme parks.
Title: "Oil Klash"
Agency: KesselsKramer, Amsterdam
Once upon a time in an ancient village in Spain, residents pushed their cars for lack of gas. But then a car coasting downhill out-of-control collides with a well pipe protruding from a barren field. Oil gushes. Inhabitants dance. And what does all this have to do with denim clothing products?