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Association lobs Internet co-marketing venture to Netpulse

Published on .

The International Health Racquet & Sportsclub Association, a non-profit association representing health clubs, inked a marketing deal with Netpulse Communications, which equips fitness machines with Internet access. Under the deal, an offline consumer product-sampling program will launch in the association's more than 3,250 member fitness centers nationwide in the third quarter. Financial terms were undisclosed.

Copyright April 2000, Crain Communications Inc.

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