Association lobs Internet co-marketing venture to Netpulse

Published on .

The International Health Racquet & Sportsclub Association, a non-profit association representing health clubs, inked a marketing deal with Netpulse Communications, which equips fitness machines with Internet access. Under the deal, an offline consumer product-sampling program will launch in the association's more than 3,250 member fitness centers nationwide in the third quarter. Financial terms were undisclosed.

Copyright April 2000, Crain Communications Inc.

Most Popular
In this article: