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ATA kicks off $14 mil review

Published on .

American Trans Air is looking at several agencies to handle its estimated $14 million account. Believed to be in the running are at least four Chicago shops, including BBDO Worldwide, Bozell, Grant Jacoby and J. Walter Thompson USA, as well as other shops along ATA's route in Minneapolis, New York, Dallas, and Tampa and Fort Lauderdale, Fla. Jones Lundin Beals, Chicago, is the consultant. ATA's advertising has been handled in-house or on a project basis.

Copyright July 2000, Crain Communications Inc.

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