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Grendha Shoes Corp.'s footwear concerns are apres sports as the company breaks a fast-paced spot nationally on ESPN and ESPN2. There are plenty of action shots of amateur athletes, but Grendha's real focus is after the game, when athletes can relax in Rider sandals. Print also will run in ESPN the Magazine. The tagline from Cramer-Krasselt, Orlando: "Rider after-sport footwear. For fast relief of athletes' feet." Grendha introduced Rider to the U.S. only three years ago with a trade campaign. Copywriter: Dan McDonald. Art
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