Mr. Little began his advertising career writing campaigns for Alabama politicians and, in 1969, relocated to Atlanta and established McDonald & Little with former New York adman Michael G. McDonald. The agency, at one time the largest in the Southeast, went on to draw national attention with such successes as advertising for Southern Airways and Coca-Cola Co.'s Mello Yello.
The Southern Airways work landed in the Clio Hall of Fame.
The shop was bought by Ted Bates Advertising, now Bates Worldwide. Mr. Little subsequently served as senior VP-creator director of Smith, Burke & Azzam, Baltimore, and later returned to Atlanta and also worked in Detroit.