Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Atlanta shop splits

Published on .

Tucker Wayne/Luckie & Co., Atlanta, announced its separation into the two original companies that formed a 1988 merger. The Atlanta office will become Tucker Wayne & Co. and the Birmingham office will again be known as Luckie & Co. Present management is expected to remain intact in both offices. The reorganization is the result of the agency's loss of the $45 million BellSouth Corp. telecommunications account to Merkley Newman Harty, New York.

Tucker Wayne & Co. will keep the BellSouth Advertising & Publishing Co. and BellSouth Mobility accounts while Luckie & Co. will keep its Blue Cross & Blue Shield of Alabama and McKee Foods accounts.

Most Popular
In this article: