Music site Atomic Pop launches Feb. 17, featuring e-commerce, a 3-D game environment and music lifestyle content. Atomic Pop was founded by music industry veteran Al Teller, former president of CBS Records and head of MCA Music Entertainment Group. In addition to distributing music, Atomic Pop has partnered with cosmetics company Urban Decay, novelty shop Art Rock, and comic book publisher Hyperwerks to sell gifts and other merchandise online. The venture is headed by Serina Mayer, managing director of Online Operations, Santa Monica, Calif.
Copyright February 1999, Crain Communications Inc.