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Attitude Network enters e-commerce partnership

Published on .

Electronics Boutiques and Attitude Network are expected to announce today a two-year, exclusive co-branding and marketing deal in a bid to become the Amazon.com of online game selling. Game players will be able to get information and sample a game on Attitude sites' Games Domain and Happy Puppy and then click through to the Electronics Boutique to buy the game. Electronics Boutique has 646 retail stores around the world, but this is its first foray into electronic commerce.

Copyright April 1998, Crain Communications Inc.

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