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ATTITUDES #2

Published on .

CARD PARTY: Mademoiselle teams with Go Card to get the magazine's advertisers into 272 New York restaurants and bars. Marketers use Go Card to distribute free ad postcards; this is the first time a sole marketer has displayed one image on Go Card racks. Behind each section is an ad for a Mademoiselle advertiser -- Swatch Watch USA has the spot behind the model's watch-clad wrist.
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