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ATTITUDES: DECORATION DAY

Published on .

Target Stores in its spring campaign casts comedian Bronson Pinchot as a "motivational decorator" who empowers women to find their own style. As he walks through a home, looking inside a trash can, the decorator urges the woman to "grab your own style" at Target. The spring push, created by Carmichael Lynch, Minneapolis, and Target's in-house agency, includes in-store signage and national magazine ads. Copywriter: Phil Calvit. Art director: Randy Tatum.
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