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ATTITUDES

Published on .

CONSUMER POLE: Protective poles -- used everywhere from airports to sports arenas -- become an ad medium via PoleMAX. High Density Padding, Dallas, developed the indoor/outdoor covers for the concrete poles, and plans to have PoleMAX in 5,000 locations by yearend. Marketers currently using PoleMAX include Pepsi-Cola Co., Coca-Cola Co. and McDonald's Corp.
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