Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

CONSUMER POLE: Protective poles -- used everywhere from airports to sports arenas -- become an ad medium via PoleMAX. High Density Padding, Dallas, developed the indoor/outdoor covers for the concrete poles, and plans to have PoleMAX in 5,000 locations by yearend. Marketers currently using PoleMAX include Pepsi-Cola Co., Coca-Cola Co. and McDonald's Corp.
Most Popular
In this article: