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ATTITUDES

Published on .

SCENTS & SENSIBILITY: Coty's new Celebrate fragrance was created in response to research concluding that today's independent women wear scents for their own pleasure, not for men's. A pair of print ads from Jerry & Ketchum, New Yor k, debut in September in women's magazines, the first time the Coty unit of Joh. A. Benckiser has used more than one ad to launch a product.
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