Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

SCENTS & SENSIBILITY: Coty's new Celebrate fragrance was created in response to research concluding that today's independent women wear scents for their own pleasure, not for men's. A pair of print ads from Jerry & Ketchum, New Yor k, debut in September in women's magazines, the first time the Coty unit of Joh. A. Benckiser has used more than one ad to launch a product.
Most Popular
In this article: