Audi of America on Thursday kicks off a new campaign in The Wall Street Journal
that positions its A6 sedan and wagon as an all-wheel-drive alternative to popular sport-utility vehicles. The campaign, created by McKinney & Silver, Raleigh, N.C., emphasizes comfort, handling and the easier entry and exit of the $33,850 A6 sedan and $35,550 wagon compared to sport-utes. Ads will also run in USA Today
, and two new commercials will air on spot TV and cable networks beginning the week of Feb. 19.