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Audi taps Wieden for Euro AL 2

Published on .

Audi, Ingolstadt, Germany, selected Wieden & Kennedy, Amsterdam, to handle creative for the European launch of its new Audi AL 2 car. The appointment comes as a major blow to Saatchi & Saatchi, Frankfurt, which last year won Audi's German business and also was pitching the AL 2 assignment. Wieden, however, won't become a member of the Audi Agency Network, the informal group of independent local shops that work for the carmaker, an Audi spokesman said. MediaCom, Duesseldorf, will handle media buying.

Copyright June 1999, Crain Communications Inc.

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