Audi, Ingolstadt, Germany, selected Wieden & Kennedy, Amsterdam, to handle creative for the European launch of its new Audi AL 2 car. The appointment comes as a major blow to Saatchi & Saatchi, Frankfurt, which last year won Audi's German business and also was pitching the AL 2 assignment. Wieden, however, won't become a member of the Audi Agency Network, the informal group of independent local shops that work for the carmaker, an Audi spokesman said. MediaCom
, Duesseldorf, will handle media buying.
Copyright June 1999, Crain Communications Inc.