Marketer: Audi of America, Auburn Hills, Mich.
Agency: KBA Marketing, Chicago.
Twist: To showcase its sporty new 2000 TT coupe in a marketing road trip this summer, Audi went the extra mile by creating a see-through, 24-hour marketing vehicle. Even when the car is traveling America's highways between tour stops, consumers can see it through huge illuminated windows in the tractor-trailer's sides, which are emblazoned with the car's ad theme, created by McKinney & Silver, Raleigh Hills, N.C.: "The road is waiting, nervously."
Vital statistics: The tour will cover 20,000 miles from its launch in May through November, visiting public venues. Interactive marketing devices including information kiosks surround the truck, which encourages visitors to