Audible, a company that provides spoken audio content delivered over the Internet, named San Francisco-based advertising agency Goldberg Moser O'Neill as its agency of record. The agency will develop a campaign that includes radio, outdoor and print and will roll out in several test markets in the fourth quarter. Other markets will beadded in 2000. The agency also is working with Audible to develop a tagline and icon that will be used on all corporate communications. Spending is estimated at $25 million over the next two years.
Copyright September 1999, Crain Communications Inc.