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Audience Tracking Issues in a Time of Media Upheaval

An Audio Interview With Ad Age MediaWorks Editor Ann Marie Kerwin

By Published on .

The "Why It Matters" Audio Show | Click graphic to play
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NEW YORK (AdAge.com) -- Getting accurate information about the total audience for events such as the Super Bowl or Olympics has never been more difficult as growing webs of alternate mediums compete with TV. MediaWorks editor Ann Marie Kerwin discusses the latest developments.
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