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AUDIO: The Golden Age of Celebrity Weeklies Tails Off

Reporter Nat Ives Looks at Bonnie Fuller's Fading Star

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NEW YORK (AdAge.com) -- In 2002 after being deposed as editor-in-chief of Conde Nast's Glamour, Bonnie Fuller joined Wenner Media as the new editor of Us Weekly and, with a formula of celebrity sex, gossip and scandal, dramatically remade that publication at the same time she lit the fire of a new magazine genre -- the celebrity weeklies. For the last five years, Us Weekly, In Touch, OK and Star -- the American Media magazine she now oversees -- have constituted the fastest growing segment of the U.S. magazine industry. But now, as reporter Nat Ives details in this interview, Bonnie's star is fading and the golden age of boundless growth for the celebrity slick sheet category she launched appears to be ending.

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