AUDIO: Latest Trends and Changes in Branded Entertainment

An Interview With 'Ad Age' Publisher Scott Donaton

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NEW YORK (AdAge.com) -- Five years ago, when he began researching the convergence of advertising and entertainment and collecting the information that became the book "Madison & Vine," Scott Donaton didn't anticipate some of the surprising ways the new field would evolve.

In this interview on the eve of the fifth annual Ad Age Madison & Vine conference in Hollywood, he surveys the past as well as the likely future of a movement that continues to alter the fundamental realities of content production and distribution.
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