AUDIO REPORT: The Problems With the New Bud.tv

Beer Site Hobbled by Barriers to Easy Access and Shareable Content

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NEW YORK (AdAge.com) -- In his review of one of the year's most eagerly awaited branded-entertainment launches, Advertising Age editor-at-large Matt Creamer found Bud.tv to be hobbled by two major problems. The first is a draconian security barrier that blocks easy access and the second is Anheuser-Busch's refusal to share its web content.

Incredibly, the beer company that aspires to become a major online media presence has built a site that is doggedly non-viral in its architecture. Bud.tv is a closed and isolated island that contains surprisingly good content, according to Mr. Creamer. But can such a virally hostile strategy succeed with an internet audience that fuels itself on instant e-mail links and sharing video content across vast numbers of blogs and website pages?
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