- A visit is a series of page impressions to a single user in an uninterrupted sequence.
- An ad impression is an advertisement delivered successfully to a qualified visitor, with the objective of which there was an "opportunity to view" the ad.
- ABVS's ad-specific report will provide audited information on ad impressions, click-throughs and the ratio of ad impressions to click-throughs during a given reporting period. Additional information can be obtained from a supplemental report.
Copyright March 1997, Crain Communications Inc.