The Audit Bureau of Circulations
on Oct. 1 will begin beta testing software to measure traffic at magazine Web sites. The first participants are CondeNet
, the Atlantic Monthly
, The New York Times' TimesFax
and The Wall Street Journal's Adfinder
. ABC will work with Market Arts Software, developer of WebTrack
software, on the project. ABC will not market software or keep records, as other Web traffic-counters do. It will merely use WebTrack software to audit Web publisher records, just as it does for print publications.