Audit Central opens as media buyer resource

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Web auditors ABC Interactive, BPA International and Engage I/PRO, a division of Engage, are launching Audit Central, a new collaborative Web site designed to provide media executives with the ability to access verified, census-based traffic numbers from all audited Web sites that publicize their audit reports. Media buyers and investors will have one single resource to compare Web traffic audits. The Audit Central site is expected to be launched in early September with unlimited access.

Copyright August 2000, Crain Communications Inc.

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