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Published on .

LONDON -- Cannes International Advertising Festival will award the "Advertiser of the Year" title to August A. Busch IV, group vice president-marketing and wholesale operations at Anheuser-Busch Cos.

The honor, to be bestowed on June 23, is in recognition of Mr. Busch's contribution to the company's domination of the U.S. brewing industry, in particular the outstanding and consistent quality of its advertising campaigns through Omnicom Group's DDB Worldwide, Chicago, in the past few years.

The Budweiser "Louie the Lizard" campaign won a Silver Lion at the 1998 Cannes Festival, and in 2000 the Cannes Lions Film Grand Prix was awarded to the Budweiser "Whassup?" campaign.

Copyright March 2001, Crain Communications Inc.

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