Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Kmart Corp. shows the approachable side of Martha Stewart in a back-to-school spot featuring her nephew, Christopher, in his college dorm. As he throws down a rope made of sheets from his second-story room to two awaiting coeds, the phone rings; Aunt Martha gives her pitch on how Kmart linens go together well, and he agrees. The spot, from Working Class, New York, will run through fall. Campbell Mithun Esty, Minneapolis, Kmart's agency, bought media.
Most Popular
In this article: