Aurora to double ad $

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Aurora Foods, St. Louis, will double ad spending for Mrs. Paul's and Van de Kamp's frozen fish lines to $6 million during the Lenten season starting today, the company said. A nine-week ad program including national TV and print from Louis London will support several new product improvements, including lower-fat Baked Fillets under both brand names; larger-size fish sticks and fillets under the Mrs. Paul's brand; and whole fish fillet Tenders under the Van de Kamp's name.

Copyright February 1999, Crain Communications Inc.

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