Aurora expected to consolidate $40 mil in biz

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After its merger with Dartford Partnership's Van de Kamps frozen foods unit, Aurora Foods will likely consolidate its ad account, now spread among four agencies, an Aurora executive said. Combined, the two companies will have about $1 billion in sales and an estimated ad budget of $40 million for brands including Log Cabin, Duncan Hines, Mrs. Paul's seafood and Aunt Jemima waffles. N.W. Ayer & Partners, New York; Sieve/Y&R, Cincinnati; and Ogilvy & Mather, Chicago, are among the current Aurora agencies.

Copyright April 1998, Crain Communications Inc.

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