Churchs Chicken tapped Austin Kelley Advertising, Atlanta, to handle broadcast creative, planning and buying for its estimated $12 million to $15 million account. The business had been at Levenson & Hill, Dallas. Ender Partners, Atlanta, retains print and point-of-purchase. Sue Morgan, VP-marketing, said the chain plans to keep its "Gotta love it" tagline.
Copyright January 1998, Crain Communications Inc.