Created by Colenso Communications, a major local agency owned by Clemenger BBDO in Melbourne, the campaign in daily newspapers used a picture of Lay throwing a javelin in the 1930 Commonwealth Games in Canada, where he won a gold medal--but doctored it to show a "limp" javelin and offered readers a phone number to seek advice on erection problems.
Lay, 90 last week, said yesterday he was upset no one asked his permission. His family is urging him to seek legal advice.
First cyber cafes go online in ChileSANTIAGO -- Chile's first cyber cafes have opened in Santiago in a bid to cash in on the boom in Internet use. The World Wide Web launched in the country last year and the number of service providers has jumped from two to 16.
The country's first Cyber Cafe, an ingenious enterprise that includes associations with computer company Acer, a local telecommunications giant Entel Chile, and a popular restaurant/pub, has already begun showing its potential. Located in a smart commercial district popular among "yuppies" and students, sales during the opening week jumped from $10 to $200 a day.
Its co-founder, 29-year old entrepreneur Pedro Rivadeneira, plans to open four more sites in Santiago by the end of the year before taking the idea to Peru, Ecuador and Argentina. The new cafes, like their predecessor, will be franchises, set up in museums, libraries and malls.
"This is a virgin market, a market that wants, wants, wants," says Rivadeneira. "We're seeing a lot of interest. This is going to explode and it's going to explode big time." The Cyber Cafe has red vinyl walls, sheet metal floors and the latest Pentium computers painted Darth Vader black and housed in steel cages.
The second market entrant, the Cyber Center in Santiago, is a full-service Internet center offering personal training, corporate link-ups and an espresso bar along with its 10 Pentium computers.
Cafe Virtual, the third cafe to open in the city,is a joint venture with the municipality of Santiago. Situated in a downtown cultural center, the cafe will be used to promote Internet-related conferences and round table discussions.
This new cafe concept has produced heavy media coverage and has had little need for advertising so far. But once the novelty wears off, cafe owners plan to target local newspapers and industry publications with cut-out coupons for discounted Internet use.