AUSTRALIAN FOOD MARKETER NAMED CEO OF BATES WORLDWIDE

David Hearn Will Be Based in New York

By Published on .

NEW YORK (AdAge.com) -- Global advertising company Cordiant Communications Group has named David Hearn chairman-CEO of Bates Worldwide.

Mr. Hearn, most recently CEO of Goodman Fielder Ltd., an Australian food brand manufacturer, will be based in New York, where Bates Worldwide is headquartered. He will report directly to Michael Bungey, CEO of Cordiant.

Executive appointments
The move is one of a number of management appointments Cordiant made.

Those now reporting

Related Stories:
LIFE AFTER THE PUBLICIS-BCOM3 MERGER
All Eyes Are on the Remaining Players
BATES CEO DENIES HYUNDAI TALKS
Incumbent Agency out of $290 Million Media Review
CORDIANT CUTS MORE JOBS, ADJUSTS BALANCE SHEET
But CFO Says 'We Are Not Expecting to Run Out of Money'
PUBLICIS, CORDIANT MAKE NEW MEDIA CO. NAME OFFICIAL
to Mr. Hearn are: Colin Hearn, CEO of 141 Worldwide, and Bill Whitehead, CEO of Bates North America; Ian Smith, chairman-CEO of CCG.XM, Cordiant's global e-business solutions company; and Toby Hoare, chairman of Bates UK.

In addition to their existing titles, Messrs. Whitehead, Smith and Hoare each become a regional president of Bates Worldwide. Mr. Whitehead is regional president, Bates Americas; Mr. Smith is regional president, Asia Pacific, and Mr. Hoare is regional president, Bates Europe.

Finally, Jean de Ytrube, formerly chairman of Bates Europe, becomes deputy president of Cordiant, responsible for multinational client development.

Mr. Hearn will also take a seat on Cordiant's board, while Messrs. Whitehead and Smith will resign their board seats.

Changes on board
During his career, Mr. Hearn has held management positions with such global marketers as Procter & Gamble Co., Del Monte, and PepsiCo.

"Marketing and brands are in my blood," Mr. Hearn said of his new appointment. "Re-energizing companies, particularly marketing-related ones, is my background. Bates is one of the world's great advertising and marketing brands. It is my job to see that the world's multinationals recognize this."

In this article:
Most Popular