Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Australian Internet penetration about 1 million

Published on .

MELBOURNE--The first large-scale random survey of local Internet usage shows that 11% of urban Australians ages 15 and over have logged on to the Internet and that 7% of households in the major cities have access to its services.

The research, taken in April by DBM Consultants here for Telstra, Australia's major telecommunications company, puts the Australian Internet population at more than one million--three times higher than earlier estimates. Bob James, Telstra's group general manager, strategic development, describes it as "a mass market that grew almost without anybody noticing" and says Australia is now about fourth in the world in Internet home penetration.

Most Popular
In this article: