Australian pharmacists get a taste for Durex

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SYDNEY -- Condom manufacturer Durex, owned here by London International Corporation (Australia) Pty Ltd, startled pharmacists during a promotional luncheon at Sydney's Museum of Contemporary Art by serving up flavored condoms as dessert.

Durex chose the venue to launch Select, a new and tasty range which it hopes will deflate Pacific Dunlop Ltd's Ansell range, which dominates the $15m Australian "lettres francaises" market.

Hundreds of banana, cool mint, strawberry and tangerine prophylactics were distributed for taste-testing, with a straw poll conducted afterwards finding that mint won out. Eyeing the masticated remains, a Durex spokesman declared the unusual course a success.

Durex says it is working on a chocolate flavor -- because extensive research says this is the taste most women would be interested in buying. One trouble: condom-flavoring scientists have problems synthesizing a chocolate that lasts the five-year use-by date of a condom.

Copyright August 1997, Crain Communications Inc.

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