Australian phone company calls on small New Zealand shop

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AUCKLAND--Australian telecommunications giant Telstra has awarded Auckland-based agency McCarthy Moon its $12 million launch business for a new mobile brand.

The name of the new brand has not been released, although one Moon source says it will be a mobile product pitched at a "new" demographic.

The appointment follows a five-way pitch including Telstra's roster agencies.

Established in New Zealand in 1992, McCarthy Moon began landing Australian accounts 18 months ago and opened a Melbourne office in April.

Copyright June 2000, Crain Communications Inc.

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