Whybin Lawrence TBWA, Sydney, and OMD will handle advertising for Asia, the biggest chunk of the account. The tourist commission has also named Interpublic Group of Cos.' Dailey & Associates, West Hollywood, Calif., for the Americas, Delaney Lund Knox Warren and BJK&E Media, both London, for Europe, and Navigator in New Zealand.
In the U.S., Dailey pitched against incumbent D'Arcy, Rubin Postaer & Associates, Santa Monica, Calif., and Kovel/Fuller, Culver City, Calif.
Ken Boundy, the commission's managing director, said the single network approach was dropped due to the need for different strategic approaches to different regions. -- Laurel Wentz
Copyright June 2001, Crain Communications Inc.