Australian Westpac Banking Group replaces shortlist agencies

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SYDNEY -- Westpac Banking Corporation has dumped McCann-Erickson and Young & Rubicam from the shortlist for its $16m advertising account and replaced them with DDB and Saatchi & Saatchi, both of whom were rejected last week by the ANZ Banking Group from the review of its $18m account.

The surprise move has angered some of the agencies involved. Y&R and Saatchi say they spent about $40,000 on their pitches.

Westpac will hold full presentations from DDB and Saatchi next week along with a fresh presentation from The Campaign Palace, the only agency to survive Westpac's original shortlist.

Westpac's move coincides with the resignation of Mary Carryer, the bank's head of consumer marketing and product development, who was conducting the pitch along with the bank's deputy CEO, John Morschel. Her part in the review will be taken by Peter Maher, her replacement from New Zealand.

The ANZ Bank last week cut its shortlist to M&C Saatchi and Grey Advertising and says it will make a decision before the end of the month. Westpac has not said when it will announce its new agency.

Neither DMB&B Weekes Morris Osborn, Westpac's incumbent for the past five years, nor The Campaign Palace, ANZ's incumbent, made pitches for their previous clients.

Copyright March 1997, Crain Communications Inc.

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