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Hoping to grab the attention of book and music buyers just in time for the holidays, Barnesandnoble.com launched its first national ad campaign, featuring literary and music heavyweights -- John Gray, Emeril Lagasse, Scott Turow, Sue Grafton and Barry White -- each delivering his or her book or CD to purchasers' homes. The multimillion-dollar campaign, from TBWA/Chiat/Day, New York, broke Nov. 11 and features the tag: "We bring writers home." Print and radio support.
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