×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Authors deliver

Published on .

Hoping to grab the attention of book and music buyers just in time for the holidays, Barnesandnoble.com launched its first national ad campaign, featuring literary and music heavyweights -- John Gray, Emeril Lagasse, Scott Turow, Sue Grafton and Barry White -- each delivering his or her book or CD to purchasers' homes. The multimillion-dollar campaign, from TBWA/Chiat/Day, New York, broke Nov. 11 and features the tag: "We bring writers home." Print and radio support.
Most Popular
In this article: