AUTO MARKETING: CROSS-CONTINENT AUTO RETAILERS

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CROSS-CONTINENT AUTO RETAILERS

Headquarters: Amarillo, Texas

Top executives: Bill Gilliland, chairman-CEO; Emmett M. Rice, senior VP-chief operating officer; Thomas A. Corchado, VP-fixed operations; Benjamin J. Quattrone, VP-dealer operations

Market position: The first dealership initial public offering, but destined to be one of the smaller publicly traded chains. Starting to branch out in the Southwest. Seeking to buy groups with multiple dealerships in the same city, or large, single franchises with a strong share of the local market.

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