AUTO MARKETING: DRIVER'S MART WORLDWIDE

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DRIVER'S MART WORLDWIDE

Headquarters: Grand Rapids, Mich.

Top executives: Tom Eggleston, president; Don Flow, chairman; Gary Marcotte, director of operations; Jane Richtsmeier, director of marketing

Market niche: Company was formed by megadealers who feel dealers still know more about selling cars than anybody else, especially those outside the industry.

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