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AUTO MARKETING: J.D. BYRIDER SYSTEMS

Published on .

Headquarters: Indianapolis

Top executives: James DeVoe, chairman, CEO and president. W. Steele Gudal, exec VP-chief operating officer

Market niche: Byrider is a "buy here, pay here" used-car retailer with ambitions to become the dominant franchisor in the industry. Its target customers are blue-collar workers looking for a reliable 5-to-10 year old car in the $5,000-$6,000 price range.

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