AUTO MARKETING: SLOW-GROWTH CARMAX OPTS FOR MARATHON RACE: PIONEER IN FIELD TRANSLATES FROM CIRCUIT CITY

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CARMAX

Headquarters: Richmond, Va.

Parent company: Circuit City Stores

Top executives: Richard Sharp, chairman-CEO, Circuit City Stores; Austin Ligon, president, CarMax; Laura Donahue, director of marketing, CarMax

Market niche: Late-model used cars, along with service and parts. CarMax looks to emulate the practices of sister company Circuit City: a broad selection of brands, training and systems to support employees, no-haggle prices and

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