AUTO MARKETING: UNITED AUTO GROUP

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UNITED AUTO GROUP

Headquarters: New York

Top executives: Carl Spielvogel, Chairman-CEO; Marshall Cogan, vice chairmanMarket niche: One of the largest public new and used dealership groups in the U.S. Though expansion is planned, the emphasis will be on showroom facilities and inventory rather than more locations. The chain's used-car salespeople will negotiate on price and let customers exchange a vehicle within 15 days.

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