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Auto-By-Tel buys another Super Bowl spot

Published on .

For the second consecutive year, car sales site Auto-By-Tel will run an ad on the Super Bowl. In 1997 it was the first Internet commerce site to do so. Auto-By-Tel President-CEO Pete Ellis said he expects to see ``immediate and significant'' results from airing the Super Bowl spot.

Copyright December 1997, Crain Communications Inc.

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