Online car marketer Auto-By-Tel awarded its $20 million online and traditional media accounts to Grey Interactive, New York. Grey Entertainment, Burbank, Calif., will handle traditional media, and Grey Interactive's sister media agency, media.com, will handle media buying and planning. Grey will also help launch service internationally. Incumbent RBI Communications, Hollywood, Calif., will continue to handle public relations. Media was also handled by TBS Media and in-house.
Copyright March 1998, Crain Communications Inc.