Autobytel.com names new database marketing head

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Autobytel.com, Irvine, Calif., has named Craig Ima director of database marketing. He will head the company's effort to use its database to assess Internet automotive consumer behavior and build marketing opportunities. Mr. Ima joins Autobytel.com from Experian's Automotive Information Services, where he served as its director of marketing.

Copyright May 1999, Crain Communications Inc.

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