A dealer who asked not to be named said he got a memo from the South Korean car importer discussing the cost cuts.
The newest car marketer in the U.S. spent just $1.9 million in measured media in the first quarter of 2001, according Taylor Nelson Sofres' CMR.
Daewoo called off a review for its first agency of record earlier this summer. General Motors Corp. is in talks to acquire Daewoo's financially troubled parent. -- Jean Halliday
Copyright August 2001, Crain Communications Inc.